DRUMLINE SPONSORSHIP AGREEMENT
This Agreement is by and between Madison Events, LLC (“Madison Events”) a wholly owned subsidiary of Madison Area Sports Commission, Inc. (MASC) with offices at 22 E. Mifflin St., Suite 200, Madison, WI 53703 and the undersigned individual or entity (“Sponsor”).
TERMS & CONDITIONS
1. SPONSORSHIP TERMS
The Sponsor agrees to support the BUCKY ON PARADE public art event (“Parade”) scheduled to take place May – September 2018 according to the terms and conditions of this Agreement.
2. ADVERTISING AND PROMOTION
The Sponsor grants Madison Events the right to use Sponsor’s name and trademarks in all publicity and advertising for the duration of the Parade, including print, television, radio, digital and social media. The Sponsor’s name will be engraved on a nameplate that accompanies the Bucky statue (“Statue”). This nameplate will also include the title of the Statue, the artist’s name and hometown and the MASC logo.
3. SPONSORSHIP FEE AND PAYMENT SCHEDULE
The Sponsor agrees to pay $6,000 to Madison Events as noted below.
(Please select one):
$6,000 in 2017 (we will send you an invoice soon)$3,000 in 2017 and $3,000 by 2-15-18$6,000 by 2-15-18
Sponsorship payments will be submitted to Kristin Wensing at Madison Events, LLC , 22 E. Mifflin Street, Suite 200, Madison, WI 53703. Once Madison Events receives the Sponsor’s payment(s), the Sponsor cannot terminate or receive a refund of sponsorship funds. Sponsor can withdraw the right to use its name or trademarks, but this withdrawal will not create a right of refund or repayment of sponsorship funds to the Sponsor.
If Sponsor fails to meet the payment schedule, Madison Events can terminate this Agreement, in which case Sponsor will forfeit any payments that have been made and will forfeit continued sponsorship benefits from that point forward.
If this Agreement is terminated, Madison Events has the right to resell the Sponsor’s Bucky statue.
4. SPONSORSHIP BENEFITS
The Sponsor will receive the following:
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Sponsor name engraved on plaque that will be affixed to Statue
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Sponsor will be recognized on buckyonparade.com and through official Parade social media channels
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Sponsor will be recognized in printed collateral, including the official map and guide
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Sponsor will be acknowledged in the Bucky on Parade documentary
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Sponsor will receive four (4) tickets to VIP Preview Event
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Sponsor will receive four (4) tickets to post-Parade Auction Party
5. STATUE DESIGN & LOCATION
Sponsor will choose the design of their Bucky statue from a collection of preselected and preapproved artwork. Selection of the design will begin in November 2017 and take place in the order signed Sponsorship Agreements are received by Madison Events. The location of Bucky statues will be determined by the Bucky on Parade Committee in conjunction with City of Madison, other municipalities and appropriate private land owners.
6. LOGO USE
Sponsor can only use Bucky on Parade logo to promote Sponsor’s participation in Bucky on Parade. The Sponsor may not use the Bucky on Parade logo or Statue for advertising, marketing and/or promotional purposes during the Parade or any time in the future. The Sponsor may not use the Bucky Badger trademark, owned by the University of Wisconsin, in conjunction with promotion of the Parade or promotion of the sponsor’s own goods and services during the time period of the Parade or at any time in the future.
7. RELATIONSHIP OF PARTIES
The parties are each independent contractors. Nothing in this agreement creates any association, joint venture, partnership, or agency relationship of any kind between the parties.
8. AUCTION
At the end of the Parade, Statues that are not purchased by a Sponsor will be auctioned to benefit Garding Against Cancer, MASC and other local charities. All Drumline Sponsor Statues will be included in the auction. Any member of the public, including the Sponsor, has the opportunity to bid on Statues during the auction.
9. APPLICABLE LAW
All parties will abide by and observe applicable laws, rules and regulations, and ordinances of any applicable government authority. This Agreement will be governed by the laws of the State of Wisconsin and any dispute will be subject to venue in Dane County, Wisconsin.
10. INDEMNIFICATION
Sponsor agrees to indemnify and hold Madison Events, its officers, committees, directors, employees and related entities harmless for any and all claims, damages, costs, losses, expenses, causes of action, liabilities and obligations of whatever nature or type, which the Sponsor has, or may have, or which have been or could have been or in the future otherwise might have asserted against it in connection with acts of the Sponsor, its directors, shareholders, officers, agents or employees. Upon signing this Agreement, Sponsor releases Madison Events from any and all claims for loss, damage or injury.
11. CHANGES TO AGREEMENT
No waiver of any term or condition of this Sponsorship Agreement will be valid unless in writing and signed by the waiving party. Any modification of any term or condition in this Sponsorship Agreement will not be effective unless in writing and signed by both Sponsor and Madison Events.
If Madison Events makes any changes to the Parade, resulting in changes to portion(s) of the Parade, Madison Events will make all reasonable efforts to accommodate Sponsor in the event the Sponsor’s sponsorship is either diminished or modified. In these cases, Madison Events is not responsible for refunding any fees paid by the sponsor. Changes will be communicated to the Sponsor in a timely and appropriate manner.
12. ASSIGNMENTS
Sponsor cannot transfer or assign this Sponsorship Agreement or any part of it without receiving prior written consent from Madison Events.
13. QUESTIONS
All questions regarding sponsorship should be addressed to Kristin Wensing by telephone (608-441-3954), by email ([email protected]) or by mail to Kristin at Madison Events, LLC , 22 E. Mifflin Street, Suite 200, Madison, WI 53703.
14. OTHER OPPORTUNITIES
Sponsorship information for the Parade Preview Party and post-Parade Auction will be available early in 2018.
Yes, please send me information about other Bucky on Parade event sponsorship opportunities when it is available.
AGREED TO AND ACCEPTED BY:
SPONSOR
Signature of Authorized Individual:
*By signing this Agreement, I acknowledge that I have been authorized to execute this Agreement on behalf of the Sponsor and that I have fully read and agree to the Terms and Conditions of this Agreement.
Once your agreement has been submitted, it will be reviewed, signed and returned to you to confirm your participation in Bucky on Parade.
